We brought Bitcoin Beef Bits to the Plan ₿ Forum in Lugano, Switzerland — a Bitcoin-only conference that gathers builders, entrepreneurs, and thinkers to discuss adoption, economics, and freedom.

This was the official in-person launch of the GENESIS Edition, where visitors could pick up their pre-orders. It was also our second event this year, following our debut at BTCHEL in Helsinki.

The event drew Bitcoiners from across Europe, from miners and developers to independent creators. Our booth was located in the Mempool tent next to the dining area.

We were lucky to meet some true Meat Maximalists along the way — including Martti Malmi, Saifedean Ammous, and Jimmy Song — all sharing the same belief that sound money and sound food go hand in hand. One thing that stood out in Lugano was how much Bitcoiners care about what they eat. Many care about the ingredients in their food and choose quality and fiat-free food over mass-produced substitutes.

Till next time, Plan ₿. ⚡